Research is an excellent way for retailers to increase conversion rates and revenues. This is more true for digital stores, when consumers consult different products on web pages. Research is a powerful tool in the hands of sellers. This is supported by solid data in the quarterly analysis of the Purchasing Index.
For a survey of 500 million online customers, consumers who search for consumers are 2.4 times more likely to buy products.
The revenue generated is also higher, 2.5 times higher for mobile phone and desktop retail sites than those that do not use the search.
The search plays an equally important role for Salesforce.
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