It all started in 2016 when Salesforce acquired Demandware and launched Salesforce Commerce Cloud. Since retailers were an important part of Demandware’s customers, Salesforce obviously wanted to get them to join the Cloud business.
Salesforce is a company that seeks to continually improve its services and products. We need to mention here the enhanced customization capabilities of Commerce Cloud that Salesforce aims to improve. This comes with additional features and tools for the Commerce Cloud platform. Einstein’s visual search is a new feature added by Salesforce. Let’s get a better understanding of “What is Einstein’s visual search?”
What is Einstein Visual Search?
Einstein Visual Search is an image search function that provides a simple way to search for products, using snapshots. It excludes text and has Einstein recommendation APIs, which allow retailers to integrate their e-commerce sites with Einstein-led product recommendations.