Even though the alarm clock was safe at the beginning of the year, the news of the social science specialist certification has disappeared (one of the two achievements of last year, sniff …)
Very good, enough of the little violin!
We are still talking about Salesforce’s main platform when preparing for the launch. But this time, I want to take a moment to watch Social Studio, because with the next release, I think some updates deserve to be mentioned.
Instagram is “almost” there.
This social channel is now available for connection in Social Studio, but this version provides very few useful updates.
In ‘Engage’, responses are ingested as answers and you can now separate them from comments with filters. It also allows you to use these filters in “Analyze Control Panels”, but you still have a thread view in “Join” for conversations, as you do today for all other channels.
The other big update is the ability to see tagged content now that you mention your social account and, of course, use it as a filter in Engage and Analyze. You can easily identify them with the icon of a small person in an image:
SocialStudioInstagramTag
However! Due to a limitation currently in the Instagram API, the commitment to tagged content is not yet available in Social Studio, but will be as soon as Instagram allows.
A feature I was expecting to see, but I will continue to wait patiently for Instagram to enable direct messages in its APIs so that I can see and respond to the DM in Social Studio.
Stories are another great addition to this version’s Instagram theme. You can now natively publish the content of the article in the Social Studio calendar and, of course, measure its performance in the publishing and workspace reports.
Salesforce consultant 