E-mail study
Angles in test lines A / B
Angle brackets – We have brackets! Can you now use angle brackets in the subject lines of the A / B tests (which means you could not do it before)? Well, it probably does not have a big impact on the way you use Marketing Cloud unless you regularly implement emails using the A / B test tool and you also want to use more or less support in the process. As well as 5 people. In any case, I made the launch in June.
Use a verified dynamic delivery rating when sending emails
Marketing Cloud will now allow you to use a verified shipping classification using a dynamic address in the sender’s profile (created dynamically with Ampscript). This will not apply to everyone, but those who have used dynamic sender profiles will appreciate this update.
CONTENT BUILDER
Use the file names to create the URL of the published content.
Content Builder will now allow you to create a URL path that is easier to read and use using the file name. For example, if your file is an image of two puppies (that’s nice!) And the name of the file itself is two-cute-puppies.png, Content Builder will allow you to publish a URL based on the file name (before that the name of the file had been mainly a mixture of letters and numbers). This should improve accessibility (for screen readers) and also be useful if any of your URLs are used in the pages of the cloud/web page search. And, in general, it is easier to navigate your email code when you are not dealing with unique identifiers everywhere. This is one of my new favorite launch features.
Store more content and see a good warning email.
Shared folders can now hold up to 5,000 assets (which are many assets). If you currently share near these assets, it may be time to do a spring cleaning of your Marketing Cloud content. In addition, this publication adds strangely that we will now receive a warning message for emails over 102 kb. I like this function because I believe that senders rarely consider the total size of emails, which will allow everyone to know that their email is larger than necessary in relation to the total size of the file. This is just a warning and will not prevent shipments from being implemented.
Advertising studio
Marketing Cloud will now provide performance metrics for the Journey Builder advertising campaigns in Marketing Cloud. This will be beneficial because this information was only available in the Facebook Ads Manager.
Travel builder
Create and share travel templates.
In the April 2019 version, we learned about the new AppExchange “Deployment Manager” application, which allowed us to copy the structure of a trip from one business unit to another (or even other accounts). ). In this version, we can now create route templates that can be shared between different business units (similar but slightly different characteristics). For example, if you want to share a complicated campaign travel model in all its functional units, you can create it to perform this task.
Grant separate permissions for Salesforce events and activities
This is an update of the security/permissions configuration related specifically to the accounts integrated into Sales / Service Cloud and using Journey Builder. The update will allow administrators to provide access to Salesforce Entry events and Salesforce activities separately (currently, permissions are all or nothing). It must also be taken into account: new users must be allowed access to Salesforce Entry Events and Salesforce (not to be granted to default users, except administrators).
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