Consider the point of view where each logged-in user is the customer of an object maker and a company that maintains it. With a cautious approach, the large amounts of data generated by these elements can become a valuable source of information for suppliers of products and services: how customers use products and services, what is the current status of each product, what functions and what services need to be added or eliminated, how to increase customer satisfaction.
Many companies have already discovered the benefits of CRM systems for managing customer-related activities. With the Internet of Things, such systems could offer even more value by collecting and processing continuous streams of data from all sides of connected devices from previously unreachable clients. Salesforce, a leader in customer management solutions, is also exploring the potential of IoT.
In our new article, we shed some light on this topic based on our Salesforce consulting experience.
Salesforce IoT Cloud
Focus Salesforce for IoT
The idea of Salesforce is to enrich the services provided with the benefits of the large data collected from connected devices and to allow CRM users (unprepared for serious coding) to create and customize their own applications to manage those data.
To store and process such data, Salesforce provides the Salesforce IoT Cloud platform. It is powered by Thunder, an event processing engine designed to capture, filter and respond to events in real time. Thunder is based on open source tools
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