Salesforce IoT Cloud: benefits and limitations

Consider the opinion that each user of connected objects is the client of an object manufacturer and a company that maintains these objects. With a cautious approach, the big data generated by these elements can become a valuable source of information for the suppliers of products and services: how customers use products and services, what is the current status of each product, what functions and services must be added or removed, how to increase customer satisfaction

Many companies have already discovered the benefits of CRM systems to manage customer related activities. With the Internet of Things, such systems could provide even more value in the collection and processing of continuous data flows from all sides of the connected devices of customers that were previously not accessible. Salesforce, a leader in customer management solutions, is also exploring the potential of IoT.

In our new article, we have shed some light on this topic based on our Salesforce consulting experience.

Salesforce IoT Cloud

Salesforce focus for IoT
The idea of Salesforce is to enrich the services provided with the benefits of a large amount of data collected from the connected devices and to allow CRM users (not prepared for serious coding) to create and customize their own applications to manage that data.

To store and process such data, Salesforce provides the Salesforce IoT Cloud platform. It is powered by Thunder, an event processing engine designed to capture, filter and respond to events in real time. Thunder is based on open source tools:

Apache Kafka (an email system capable of handling large volumes of readings and writes per second)
Apache Storm (platform to process large data and events in real time).
Apache Spark (distributed large-scale data processing infrastructure for transmission and batch data)
Apache Cassandra (Distributed Database Management System).
The incoming data is transferred to Kafka. Spark takes Kafka’s profile data and places it in Cassandra for profile updates. Storm uses Kafka data to manage events in real time.

cloud analogy is the industry leader when it comes to Salesforce Lightning Administration, Consultancy, and Customization and you can always count on teams of Salesforce Lightning Consultants and Salesforce Lightning Experts

Salesforce IoT Cloud – Pros and Cons

Consider the point of view where each logged-in user is the customer of an object maker and a company that maintains it. With a cautious approach, the large amounts of data generated by these elements can become a valuable source of information for suppliers of products and services: how customers use products and services, what is the current status of each product, what functions and what services need to be added or eliminated, how to increase customer satisfaction.

Many companies have already discovered the benefits of CRM systems for managing customer-related activities. With the Internet of Things, such systems could offer even more value by collecting and processing continuous streams of data from all sides of connected devices from previously unreachable clients. Salesforce, a leader in customer management solutions, is also exploring the potential of IoT.

In our new article, we shed some light on this topic based on our Salesforce consulting experience.

Salesforce IoT Cloud

Focus Salesforce for IoT
The idea of Salesforce is to enrich the services provided with the benefits of the large data collected from connected devices and to allow CRM users (unprepared for serious coding) to create and customize their own applications to manage those data.

solutions to key email marketing challenges

The results of the efforts and time invested in email marketing depend to a large extent on how marketers develop the subscriber base. Since average opening and click rates are generally not high (for example, 15.66% and 2.07% respectively for e-commerce e-mails according to the MailChimp report), the return on investment of work with a small audience becomes red.

Vendors are involved in many ways to develop their mailing list. To name a few, they ask customers to create an account to buy, encourage them to sign up for a newsletter or collect contact data during promotional events on the site. These techniques have proven effective. Salesforce Marketing Cloud offers non-trivial ideas for those who want to access a broader audience.

How does Salesforce Marketing Cloud help you?
Marketers can attract new subscribers by creating a Facebook-like audience in Advertising Studio. They take advantage of CRM data from their current customers to search for people with similar personal characteristics (age, sex, marital status), interests, profession, and so on. This technique works best when marketing professionals take their popular customer segments to similar audiences. By looking to increase the number of subscribers, they can start by creating a segment of customers who regularly open e-mails. To configure the parameters of a search, they choose to optimize it based on the range (for greater coverage) or similarity (for a more accurate match). When the audience is created, marketers use the Advertising Studio feature even more to create specific Facebook ads. As a result, they reach a new audience of potential subscribers to the newsletter.

Salesforce Data Studio is another way to discover new audiences. This data exchange platform eliminates the role of intermediary in the process of purchasing audience data and creates a transparent and secure environment for businesses to directly contact data owners. Purchasing data from third parties has the advantage of having superior quality and accuracy over third-party data. Marketers can access e-mail lists relevant to their activities. Suppose a furniture brand can use Data Studio to search for independent designers and offer them a subscription to weekly newsletters.

JUNE 2019 MARKETING CLOUD RELEASE HIGHLIGHTS

E-mail study
Angles in test lines A / B
Angle brackets – We have brackets! Can you now use angle brackets in the subject lines of the A / B tests (which means you could not do it before)? Well, it probably does not have a big impact on the way you use Marketing Cloud unless you regularly implement emails using the A / B test tool and you also want to use more or less support in the process. As well as 5 people. In any case, I made the launch in June.

Use a verified dynamic delivery rating when sending emails
Marketing Cloud will now allow you to use a verified shipping classification using a dynamic address in the sender’s profile (created dynamically with Ampscript). This will not apply to everyone, but those who have used dynamic sender profiles will appreciate this update.

CONTENT BUILDER
Use the file names to create the URL of the published content.
Content Builder will now allow you to create a URL path that is easier to read and use using the file name. For example, if your file is an image of two puppies (that’s nice!) And the name of the file itself is two-cute-puppies.png, Content Builder will allow you to publish a URL based on the file name (before that the name of the file had been mainly a mixture of letters and numbers). This should improve accessibility (for screen readers) and also be useful if any of your URLs are used in the pages of the cloud/web page search. And, in general, it is easier to navigate your email code when you are not dealing with unique identifiers everywhere. This is one of my new favorite launch features.

Store more content and see a good warning email.
Shared folders can now hold up to 5,000 assets (which are many assets). If you currently share near these assets, it may be time to do a spring cleaning of your Marketing Cloud content. In addition, this publication adds strangely that we will now receive a warning message for emails over 102 kb. I like this function because I believe that senders rarely consider the total size of emails, which will allow everyone to know that their email is larger than necessary in relation to the total size of the file. This is just a warning and will not prevent shipments from being implemented.

Advertising studio
Marketing Cloud will now provide performance metrics for the Journey Builder advertising campaigns in Marketing Cloud. This will be beneficial because this information was only available in the Facebook Ads Manager.

Travel builder

Create and share travel templates.
In the April 2019 version, we learned about the new AppExchange “Deployment Manager” application, which allowed us to copy the structure of a trip from one business unit to another (or even other accounts). ). In this version, we can now create route templates that can be shared between different business units (similar but slightly different characteristics). For example, if you want to share a complicated campaign travel model in all its functional units, you can create it to perform this task.

Grant separate permissions for Salesforce events and activities
This is an update of the security/permissions configuration related specifically to the accounts integrated into Sales / Service Cloud and using Journey Builder. The update will allow administrators to provide access to Salesforce Entry events and Salesforce activities separately (currently, permissions are all or nothing). It must also be taken into account: new users must be allowed access to Salesforce Entry Events and Salesforce (not to be granted to default users, except administrators).

Something to Learn as a Salesforce Consultant

The transition from a system administrator to a consultant has brought me a small learning curve, but I have learned a lot in recent years. With so many people looking to jump, or have recently made the leap from customer to partner, I wanted to share some of my thoughts and some tips that helped me.

This list is by no means exhaustive, but I think it will give you the opinion of a consultant!

Be sure (even when you are not)

Customers should know that you can take care of them and that they can provide the promised service. Sometimes customers may be afraid of the Salesforce implementation process. They have spent a lot of money on the product, they may be driving some organizational changes with Salesforce, and the stakes are high.

For the sake of the customer, the communication of trust is a vital part of the consultant. You are a trusted advisor and must be able to help the client feel encouraged, confident and confident. You do this by trusting yourself.

My knowledge of Salesforce and the ability to provide a solution that I found worthy of being an area I was not sure about for a long time is my knowledge of Salesforce. I was afraid the client was not happy with the answer or questioned my recommendations. But I had to remember and I soon realized that the client had hired me because I needed an expert. I am this expert. Once I realized that I was beginning to touch things and communicate my solutions with confidence.

When you are sure of yourself and your solutions, the customer will be convinced that you have chosen the right partner to help you and will want to continue working with you or your business for the long term.

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Changes to Social Studio & Customer Service

Even though the alarm clock was safe at the beginning of the year, the news of the social science specialist certification has disappeared (one of the two achievements of last year, sniff …)

Very good, enough of the little violin!

We are still talking about Salesforce’s main platform when preparing for the launch. But this time, I want to take a moment to watch Social Studio, because with the next release, I think some updates deserve to be mentioned.

Instagram is “almost” there.

This social channel is now available for connection in Social Studio, but this version provides very few useful updates.

In ‘Engage’, responses are ingested as answers and you can now separate them from comments with filters. It also allows you to use these filters in “Analyze Control Panels”, but you still have a thread view in “Join” for conversations, as you do today for all other channels.

The other big update is the ability to see tagged content now that you mention your social account and, of course, use it as a filter in Engage and Analyze. You can easily identify them with the icon of a small person in an image:

SocialStudioInstagramTag

However! Due to a limitation currently in the Instagram API, the commitment to tagged content is not yet available in Social Studio, but will be as soon as Instagram allows.

A feature I was expecting to see, but I will continue to wait patiently for Instagram to enable direct messages in its APIs so that I can see and respond to the DM in Social Studio.

Stories are another great addition to this version’s Instagram theme. You can now natively publish the content of the article in the Social Studio calendar and, of course, measure its performance in the publishing and workspace reports.

Salesforce Acquire Tableau

Salesforce has announced plans to acquire the leading data visualization provider, Tableau, in the coming months. This acquisition is an important activity, not only at $ 15.7 billion, but also as an essential technology for the platform’s artillery.

Salesforce expects Tableau to enable its customers to “unlock their business data … by bringing the world’s # 1 CRM to the # 1 analytics platform.”

With the addition of Tableau, Salesforce is expected to generate revenues of $ 16.45 to $ 16.65 billion in fiscal 2010 (fiscal year 2020), reaching its $ 20 billion goal, the fastest ever checked in.

Setup Live Agent in Salesforce?

When a company is looking for software, it is very important that you are sure of the purpose for which you should use it. No platform or software can provide perfect out-of-the-box functionality. Since each company has different requirements, customizable software is required based on your specific needs and wishes.

What is a Salesforce Live agent?
Salesforce Live Agent is a native Salesforce tool that allows businesses to communicate in real time with users of their website. It is possible that each of us has found chat buttons by browsing the websites of different companies. This usually happens when the user tries to contact the support team, thus avoiding the delay of the conventional process.

chatbot technology
Live chat offers real-time interaction with a real person, exactly what customers expect from a support team.

Live Agent is very useful for companies that want the best performance and efficiency of a limited support team. Power to businesses, facilitating the management of multiple customers. Each agent / service user can handle multiple simultaneous customer interactions from a single screen, unlike the traditional call method that only one customer manages at a time. It can also divert some customers’ traffic to other channels, effectively relieving pressure on telephone support equipment.
Let’s take a closer look at the features offered by Live Agent.

Salesforce and Tableau

Why did Salesforce use Tableau?
The spirit of Salesforce is to be number 1 in all categories covered by a constantly expanding platform. Therefore, it is not surprising that Analysis Platform 1 is on your wish list. Tableau will strengthen the Salesforce Einstein Analytics offering, but how and to what extent it remains unanswered.

“Tableau helps users see and understand data, and Salesforce helps them engage and understand customers,” says Benioff with pride.

Salesforce added several analytics tools during its acquisition years. Analysis, especially analysis based on artificial intelligence, has made Salesforce an exciting platform to use. So far, there have been “mixed reactions” about how these tools fit into the main Salesforce platform and between them.

Could Tableau be the new engine for the Salesforce 360 client? Keith Block, co-CEO, said: “Tableau will accelerate our ability to ensure the success of our customers by providing a truly unified and powerful view of all customer data.”

This raises the question: what does this mean for Salesforce Einstein Analytics?

Einstein Analytics is currently considered a Tableau competitor. That’s an interesting speculation with the next Salesforce movement. In its press release, Salesforce explicitly declared “Tableau et Einstein ensemble”, either to complement or obscure the current platform.

undertake SAP and Salesforce Integration

The rapid adoption of cloud computing is affecting the way business applications are developed, distributed and implemented. This evolution has implications for both the IT industry and companies.

The characteristics of business software are complexity, dependence on data and security. They focus on three areas: the platform, collaboration and coevolution.

The initial idea of SAP was to provide customers the ability to interact with a common business database for a wide range of applications that has evolved significantly over a period of time. Salesforce started as a cloud-based customer management company, although its range of solutions has also expanded significantly.

SAP S / 4HANA – SAP S / 4 HANA has a cloud-based ERP offering that turns SAP from a local platform into a cloud-based solution. This solution can be implemented as a public cloud or as a local implementation.

The public cloud is designed for companies that have a less restrictive data security and separation policy and need an integration that takes into account critical business processes.